The Purpose of Testimonials

 Why testimonials? In your opinion, what is the purpose of having testimonials online? Let’s look at this subject for a second. Testimonials Build Trust. When somebody reads a testimonial, and they’re looking for something online. Let’s say they’re researching your company and they read a testimonial from one of your delighted […] Read more »

Online Reputation Management Challenges

Most people define online reputation management (ORM) as “the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content.” ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in […] Read more »