E-mail marketing campaigns can help your small business develop loyalty, awareness, trust and desire with its customers. It can be used to retain and engage your business’s existing customers and help you establish new customers at the same time.
Here are some of the ways that a properly established e-mail marketing campaign can benefit your small business:
- E-mail marketing campaigns are very cost-effective.
Direct marketing techniques require a decent amount of money to operate, mostly because you are generating ‘real’ content, such as a printed advertisement or newsletter. Then you will end up spending more money to send this ‘real’ content out to your customers via the postal mail.
E-mail marketing on the other hand uses ‘electronic content’, which is much cheaper to produce, and sends it out to your customers electronically.Sending content electronically is much less expensive than sending it out in the real world. This means you can reach hundreds or thousands of your potential customers for a fraction of the costs associated with direct marketing techniques.
- E-mail marketing is targeted marketing.
You can directly target specific customers with e-mail marketing. This means that you can focus on contacting people who are likely to want to receive your message, while wasting less time and money reaching out to those people who are not likely to want to hear from you. Again, this helps save your marketing department both time and money.
- E-mail marketing allows you to track data.
Because e-mail marketing campaigns are done electronically it makes it very easy for you to track your data to determine how well your strategy is working. For example, it is easy for you to track how many viewers actually opened your e-mail, how many chose to unsubscribe to your e-mails, who forwarded your advertisements to someone else and who listed your e-mails as spam.
All of this information can be collected quickly and easily from each of your potential viewers. This data tracking system makes it a lot easier for your marketing team to figure out which of their e-mail marketing tactics are producing results, and which are wasting time and effort. Once you know this information you can alter your marketing strategies to make them more effective.
- E-mail marketing can be automated.
Once you have an idea of the kinds of content you wish to send out to your customers via your e-mail marketing strategy it is easy to automate the process. This means that you will be able to schedule e-mails and newsletters weeks or months in advance, which will make it much easier to create the desired content. You can also set up automated delivery, which will save you time, man-hours and money.
- E-mail marketing tactics are super fast!
One of the best features of an e-mail marketing campaign is that it works really, really fast. You don’t have to wait days or weeks to see the results of your e-mail marketing campaign- results can be seen in seconds! Your business’s e-mails will instantly reach your customers and will provide up-to-date information and content.
You will also be able to see the results of this marketing tactic almost right away. E-mail marketing strategies help small businesses keep up-to-date with their customers and operate in ‘real time’.
- E-mail marketing techniques can boost revenue.
Not only can e-mail marketing tactics help your business increase its sales and generate more revenue, but these tactics can do so in a time-tested and easily measurable way. This form of marketing can also generate sales through other channels.
Create the right type of e-mail marketing strategy and avoid the dreaded ‘spam’ label and your company will see an increase in its revenue. After all, the more potential customers you can entice- the more sales and revenue you will receive!