In this blogpost I am going to expound on how Search Engine Optimization works. But first, it is important to understand how search engines work from a human perspective. If you haven’t already, make sure to check out my blog post “How We Use Search Engines“! Google is looking for […] Read more »
How do search engines work from a human perspective? Basically, this is what happens. I need an answer, so I formulate that need into words and phrases. So for this example let’s say, I’ve typed in “how to train a dog to sit” into the search bar, and page one […] Read more »
Hey, it’s one thing to have a website, but it’s another thing for people to be able to find it. I like to use this analogy. You can have a beautiful carved sign hand-made for your business, but if it’s up in the mountains on the back of a logging […] Read more »
Let me talk a little bit about content marketing with a blog. I know, you don’t even have to tell me, some of you cannot stand the word ‘blog’. The reason is because of what people have done with their blogs. But you know what? I don’t really care whether […] Read more »
If you’ve been wondering what is the best way to get these search engines to notice your website and put it in front of the right people at the right time, then this little blogpost is for you. I am going to help you discover why content marketing is vital for marketing […] Read more »
Here are seven steps to success on YouTube: 1. Keyword Research. Good marketing always starts with good keyword research. You want to find out what keywords people are searching for. What keywords get the most searches and the most likes and so on. Start with that, find out what keywords […] Read more »
“Why should I even consider social media in my marketing as a small business?” you may be asking. Well, Here’s a few good reasons: Improved Social Signals Improved social signals are a factor in the search engine ranking algorithms. The search engines watch social signals like: shares, likes, comments..etc. Since […] Read more »
Value I want to emphasize the fact that the keyword in video marketing is, “Value.” If your videos are not valuable it won’t work. If it’s just a pitch fest, and all you do is get in front of the camera and talk about how great you are and how […] Read more »
You know, I can actually remember before cell phones were in existence. There is probably a large percentage of you that can remember that as well, but there are some of you that struggle to remember that. In fact, I remember when handheld video games were just coming out, and […] Read more »
How many of you, before you have stayed at a hotel, have read the reviews online? How many of you, before you have went into a restaurant to eat dinner, have read the online reviews? What about buying shoes? What about ordering pizza? What about before having a landscaper come […] Read more »